Monday, January 29, 2007

Yerba Mate - Where are they now?


Where are they now?
St. Paul Pioneer Press - Challenge then: Grow sales, get yerba mate into more natural-food stores. Today: Paula Farell continues to be an advocate for yerba mate, a tea-like drink that's popular in South America but not well-known in this country. Still, the Uruguayan-born
Crank It Up
San Francisco Weekly - Still, an anonymous company operative known as "The Drinker" (star of the aforementioned ad) insists that the product, a blend of organic fair-trade coffee and the natural stimulant yerba mat , isn't named Meth Coffee to glamorize the use of